About Fara Cycling

WE BUILD GREAT BIKES FOR FELLOW FREEDOM SEEKERS.

In Old Norse, "At Fara" means to journey or to venture. At Fara Cycling we are as passionate about building bikes as we are about riding them. And we’ve dedicated countless hours to both.

 

Born from the principles of Nordic minimalist design, our bikes are built to the most rigorous standards from the world’s finest components. Our collection of performance bicycles is ready to be ridden by the most passionate and dedicated cyclists.

 

Fara Cycling was born in Stjørdal, Norway in 2016. As a former professional cyclist, founder Jeff Webb looked to rediscover his passion for cycling outside of the competitive circus. 

 

He found it in the freedom and mindfulness of roaming freely on two wheels. He found it in the fascination of discovery and adventure, amplified by the sophisticated simplicity that is the act of cycling.

 

He wanted to build a bicycle that reflected this philosophy and share these experiences with as many people as possible. So he tasked the Fara Cycling team to find a way to make premium quality bikes, usually reserved for pros and the well-off, more available to normal people. 

 

_DSF2866
Crossing Jotunheimen National park, Norway, June 2020.

What we offer

CRAFTSMANSHIP AND NORDIC DESIGN

Our frames are engineered and designed from decades of experience combined with Nordic design philosophy. Subtle, smart and with a passion for great material quality, we always challenge ourselves to make our product even better.

 

PERSONALIZATION

Our innovative sales platform and small size allows us to work closely with each of our customers to assemble a bike that best suits your needs. Choose a frame type that best suits your riding stylecomponents to match, then wheels, cockpit and saddle. There are even additional fitting options for the advanced user. No one else makes this kind of freedom accessible online. 

 

BUILD YOUR DREAM BIKE 

Really good, or really, really good? You only get to choose from the best components, curated to work perfectly with our frames – this way, every choice you make is a good one.

 

ASSEMBLED WITH CARE

Our seasoned mechanics build your bike to your specifications in our workshop, before we deliver it directly to you. 

 

VALUE FOR MONEY

We source our frames and components directly from industry leading suppliers and factories. Tthese components are then assembled for you only after you've placed your order. Finally, we ship your bike directly to you completely assembled, tuned and ready to ride. Our way of working allows us to cut out unnecessary middle-men. There are easier ways to make cookie-cutter bikes in large volumes but we are a true customer-centric brand wholly focussed on bringing you the best experience, product  and service at the most affordable price.